
“Good wine is a good familiar creature if well used.” – Shakespeare
I’m baaack! I’ve had a nine-month or so hiatus from this blog, but I’ve been busy. I’ve been working on a book based on some of these blog entries from the past few years, and I published it in January. It’s called Opening the Cellar Door: New Adventures on the French Wine Trail, and it is a travelogue around France with my experiences re-creating some of Kermit Lynch’s travels and wine tastings mentioned in his book Adventures on the French Wine Route. It is a geography-based narrative tour of French wine regions and includes lots of new anecdotes and reflections on my travels. It’s available on Amazon if you’re so inclined to pick it up.

Anyway, back to the blog. This is the fifth in a series of wine blog posts highlighting some of my favorite wines from celebrities of note and whom I admire. Previous posts reviewed Gaslighter Wines by The Chicks, Pursued by Bear Wines from Kyle MacLachlan, XOBC Cellars wines by Brandi Carlile and friends, and Two Wolves Wine by P!nk. This blog focuses on Invivo X by Sarah Jessica Parker.
As mentioned in an earlier blog post, it is not always easy to procure interesting and often obscure wines here in my new home, Hawaii. There are numerous wine outlets (grocery stores, Costco, Target), but those traditional outlets usually have limited selections. Out-of-the-ordinary wines are decidedly pricey to ship here, if winemakers even ship here at all. My solution: luggage! I was recently in Denver visiting friends and family, so I decided to stock up on a few celebrity wines while there and, um, load down my checked luggage (luckily the wine didn’t exceed the maximum weight limit, though I was sweating it for a while). You’ll be happy to know that, safely cocooned inside bubble wrap, all the bottles made it unscathed.
To the wines!

I couldn’t help but wonder… about Sarah Jessica Parker’s long and illustrious movie and TV career. She’s obviously most famous for her role in HBO’s Sex and the City as relationship columnist Carrie Bradshaw. But according to IMDB, her first acting role was in 1974 (!) when she was nine years old. She appeared in a TV adaptation of Hans Christian Andersen’s The Little Match Girl.

SJP cute as a button at age 9
Her acting career is full of familiar roles in the years after, from small roles in Footloose and Flight of the Navigator to larger roles in L.A. Story and Honeymoon in Vegas. After that, the hits kept coming: Hocus Pocus, If Lucy Fell, The First Wives Club, Failure to Launch and many others. But it was her role as Carrie in S&TC that cemented her in our memories. It ran for six seasons, with two companion movies. It also spawned a sequel (And Just Like That…) that ran for three seasons.

But as with other celebrities who get involved with wine, I couldn’t help but wonder… why? (Okay, that’s the last time I’ll use that quote!).
From Decanter: “Admittedly, Parker hadn’t been looking to get into the wine industry, but the award-winning actor and producer knows a thing or two about launching quality products. From footwear, fashion and fragrances to books, she’s an entrepreneur who sensed an interesting proposition via her agent back in 2018 with New Zealand-based producer Invivo. Co-founded by Kiwi school friends Tim Lightbourne and Rob Cameron, with the tagline 100% Bullshit Free Since 2008, the duo set out to produce quality wines while rejecting elitism towards wine. Making wine feel accessible to all resonated with Parker. ‘I wouldn’t have thought that I should be, or know enough to be, involved in wine,’ she said, recalling her personal experiences with wine by way of sommelier recommendations and travel.”

From Wine Enthusiast: “I met the gentlemen of Invivo through a mutual contact who introduced us… They sent some bottles to myself and my husband [actor Matthew Broderick] to enjoy. And, meanwhile, we had been spending time in Ireland and our local grocery store was carrying it and we had been buying it, not making that connection. So we were unknowingly collaborating with them as a consumer anyway, which was kinda nice, you know, because we felt that there was an authentic enthusiasm for what they were doing, that we were willfully enjoying on our own and giving it a presence in our real [life].”
Invivo X has an interesting provenance. A local winery has been around in the town of Te Kauwhata (which the Invivo website tells us that you will probably mispronounce), New Zealand, since 1902. The winery’s website tells us that “the government” built the Te Kauwhata winery (socialism at its best?), and a fellow with the wonderful name of Romeo Brogato (also with a wonderful mustache) was hired to run it. Within six years, Romeo’s wines won New Zealand’s first international gold medals.

Romeo Brogato, original winemaker at Te Kauwhata
In 2008, two friends (the aforementioned Rob Cameron and Tim Lighthouse) founded the Invivo winery. According to the winery’s website, they started making wine with “grapes, time and two maxed out credit cards…. There’s nothing old fashioned about Invivo, but when we clapped eyes on one of New Zealand’s oldest wineries we just had to make it our own.” Rob Cameron describes his winemaking philosophy in Palm Bay International: “We make wines our mates would drink, and talk about it in the same way they would: honest, down to earth, and without too much BS.” Rob got his winemaking chops at wineries in Moldova, Cyprus, Bulgaria, and Hungary before moving to France, Spain, and Italy, and then back to New Zealand.
As noted on the website, “Invivo is about combining old world elegance with our amazing New Zealand grapes to make wines that are fun, totally delicious and a bit unique…. At Invivo, Rob makes Sauvignon Blanc, Pinot Noir, Pinot Gris, Chardonnay, Rosé and always has some special projects on the go too. “
Apparently that philosophy has paid off: “Today, Invivo has over 300 medals in international wine competitions, including world’s best Sauvignon Blanc, 90-point ratings from both Wine Advocate and Wine Spectator; and has been awarded Double Gold for the Invivo X, SJP Rosé and Gold for the Invivo X, SJP Sauvignon Blanc at the 2022 New York Wine and Spirits Show.”

Invivo’s Tim Lighthouse (left), Rob Cameron (right), and some actress in the middle
Palm Bay International tells us more about Sarah’s involvement: “Invivo’s partnership with Sarah Jessica Parker goes way beyond the typical celebrity endorsement, in what she describes as a very collaborative process. Sarah Jessica was hugely instrumental in naming the wine and in designing the label. The X and the comma directly after it are an intentional and personal touch, referencing her signature email and Instagram post signoff: ‘X, SJ.’ She even handpainted (with her pinky!) the X on the original label. Sarah Jessica also joins in the winemaking process, working alongside the Invivo wine team to taste and blend the wines each vintage. Rob notes, ‘It’s so important that Sarah Jessica is involved in blending Invivo X, SJP each year, as she represents the tastes of our customers and what they are looking for in their glass.’ With Rob and Tim as her mentors, she loves learning about the industry and furthering her wine education.”

More on her hands-on involvement from Interview Magazine: “We did everything together with the blend. We were down to beakers. I was blending it with them! It wasn’t just being presented with one or two glasses, it was a full-on real, well-documented and recorded four or five hours of just sitting there with three or four very specific bases that were based on conversations we had been having for about six months and harvesting the grapes in March in New Zealand and bringing them here in the latter part of May and just working and working and working it out together. It was so interesting and so exciting.”
And from Wine Spectator: “’I’ve never done anything where I’ve just put my name on it and walked away. It’s just not the way I’ve conducted my business,’ says Parker. ‘If I’m not going to drink it and believe in it, if I’m not going to wear my own shoes, then who am I to ask anyone to drink it or wear my shoes or anything else?’” Parker initially gravitated to Chardonnay: “She always thought of herself as a Chardonnay drinker, but ‘I think I used to feel like that slightly exposed myself as not a very complex person,’ Parker told us. She added, ‘I’ve had some incredible Chardonnays, like really beautiful. But I’m not specific to that.’ Due to frequent travel to Ireland, where New Zealand wines are widely available, Parker sampled many of them and fell hard for Sauvignon Blanc, which surprised her. ‘I always thought of it as a much more kind of “littler” wine, if that makes sense,’ she told us. ‘It felt less round, and I always thought that I preferred kind of a bigger wine. But I’ve come to love Sauvignon Blanc.’”

They must be doing something right. Wine Spectator listed Invivo X as one of its top 10 value wines of 2025. It was the only New Zealand wine to be included in the list. As noted in the list, “This bottling blends grapes from multiple Marlborough subregions, where the winery manages more than 400 vineyard acres. A hint of skin contact and a light touch of oak add to the complexity. The sprinkle of star power doesn’t hurt either: Parker is part of the annual blending sessions. ‘I pick experiences and projects where I can learn and I can surround myself with people who are much smarter and more experienced than me,’ she says.” And the hits just keep coming. Invivo X has consistently been awarded 90 points or more by almost every taster, including Wine Spectator, James Suckling, Wine Orbit, Decanter, and others.

So what were we to expect? According to the Invivo website, “The nose is expansive, complex and elegant. Guava, orange blossom and lime zest combine to give a lifted yet refined aromatic experience. The wine begins broadly in the palate, seeking all available tastebuds, and then expands further with notes of passionfruit, ripe pepper and candied lemon rind throughout the mouthfeel. Texturally the wine is full-bodied accompanied by sublime acidity that counterpoints the abundance of complex flavors.”
In Interview Magazine, Parker says, “I define it as nimble and recognizably a sauvignon blanc, but gone rogue. I think it behaves, but it’s a little bigger than some sauvignon blancs, which tend to be a little more thin, and a little bit more pointy. And I don’t mean that in a derogatory way, they’re just kind of a higher finish. This is more balanced, and it’s simply a little bigger. It’s not a chardonnay at all. No confusion there! It’s definitely fragrant, so last night at the launch, people were saying that they smell even apricot in it, which is kind of nice. It’s a little fatter. It’s just I feel like it’s this super—I don’t know—it’s just beautiful, it’s got such a nice balance, but still can hold its head up as a sauvignon blanc.”
Decanter says, “Jalapeños, kiwi, gooseberry, just-ripe pears and pink grapefruit carry from nose to palate. There’s an inviting rounded mouthfeel which tames the crisp Granny Smith apple acidity, and noted concentration of flavours leads to a lingering finish, calling for another sip. A well done classic Marlborough.”
And Wine Spectator tells us, “We found it vivid and juicy, mingling notes of passionfruit, lime zest, ginger and more.”

What was our experience? While we didn’t experience as many aromas and tastes as the professionals, we did notice Invivo X was different from traditional New Zealand Sauvignon Blancs. Without being too explicit, many Sauvignon Blancs from NZ can be a tad bit too citrusy – or as we like to say, “cat pissy.” Anyway, this wasn’t one of those. Grapefruit was the prominent aroma as well as taste, but it wasn’t harsh at all – in fact, it was quite smooth, maybe a little bit thicker than a typical one from New Zealand (probably the light oak influence), with a very pleasant aftertaste. You can find it at most wine shops (at least on the mainland!) for $15-$20. Highly recommended!

Book recommendation: While we wine lovers think we know all there is to know, it never hurts to have someone come along and remind us of things we thought we already knew and fill in the gaps of our knowledge. With those caveats in mind, I’d recommend perusing Andrew Jefford’s Wine Course. Beautifully photographed and cleverly written, Jefford (who is a well-known British food and drinks writer) provides an A to Z guide to wine tools, elements, and regions that is essential reading for any wine-lover at any level. You too can have a wine tasting bar in your house thanks to Andrew Jefford!

Wine-focused TV/movie recommendation: One wine-related movie I liked was A Good Year from 2006. Russell Crowe plays a high-strung British investment banker who finds himself inheriting his uncle’s Provence vineyard, where he had spent many years as a child. He initially has trouble dealing with his new responsibility but soon finds himself immersed in the Provençal wine culture. A love interest doesn’t hurt either!
Wine Playlist: As mentioned in earlier posts, I like to create fun and funky playlists based on some of my interests, so I’ve created a wine playlist – songs with titles or lyrics that include wine. You can find it on Spotify at https://open.spotify.com/playlist/5rAwgh9Thiary4zUplUsaN
Our entry this time is “Red, Red Wine” by UB40. Cool reggae sound, and you gotta hear the long version.
Little-known fact (at least it was to me): it was written by Neil Diamond. It’s … um … much, much milder.

























































































